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The show steps up to high fashion with the editor of the prestigious magazine as a judge. The magazine hopes to gain readers at its bilingual new website.
The lineup of guest judges on the new season of “America’s Next Top Model” may not mean much to the average viewer.
But in the fashion world, Patrick Demarchelier and Matthew Rolston need no introduction. And fashionistas know why the sought-after photographers decided to climb aboard the reality modeling competition in its 15th cycle, which premieres Sept. 8.
Two words: Italian Vogue.
The magazine, considered the most prestigious fashion publication in the world, has partnered with the CW show for the first time. Its powerful editor, Franca Sozzani, will appear on the program as a judge, and the winner will be featured in a six- to eight-page spread in the magazine early next year, as well as in an additional spread and cover of its May 2011 supplement, Beauty in Vogue.
That has given a reenergizing jolt to the program, whose past winners were featured on the covers of Marie Claire, Jane, Elle and most recently, Seventeen.
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September 7
2010 / Post Written By Slim
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